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CASE STUDY

Holiday Inn Dandenong

HOTEL REPOSITIONING & REBRANDING

The repositioning and rebranding of the former Ramada Encore Dandenong into a contemporary Holiday Inn through extensive refurbishment, interior redesign, procurement coordination, FF&E delivery, and the addition of 17 new rooms, expanded dining and bar facilities, meeting spaces, and fitness centre.

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SECTOR

Hospitality

CONTEXT

Repositioning & Rebranding

LOCATION

Dandenong, VIC
Australia

HOTEL KEYS

124

STATUS

Completed

2023

PROJECT INVOLVEMENT

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DELIVERY CONTEXT

Holiday Inn Dandenong involved the repositioning and operational transformation of an existing hotel asset into a contemporary, internationally branded hospitality environment.

 

The project extended beyond refurbishment works to include hospitality planning, guest experience redevelopment, restaurant and bar expansion, meeting facilities, fitness amenities, procurement coordination, FF&E delivery, and full interior transformation aligned with Holiday Inn brand standards.

 

Working within an existing building environment required continuous coordination between design intent, procurement interfaces, construction sequencing, programme management, and operational hospitality requirements throughout the redevelopment process.

 

Interior design for the project was led by Elemental Infinity founder Genan Sijercic, focusing on the redevelopment of guestrooms and public environments into a contemporary Holiday Inn guest experience aligned with operational functionality, hospitality durability, and commercial delivery realities.

 

The design approach balanced refurbishment constraints, programme requirements, procurement practicality, and brand alignment while supporting a cohesive repositioning of the existing asset.

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CLIENT

Pelligra Group

BRAND (OPERATOR)

Holiday Inn (IHG)

ARCHITECT

Point Architects

INTERIOR DESIGN

InDezin

HEAD CONTRACTOR

PCG

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